How to Build Your Business Case to Improve Customer Experience
Why measuring ROI of a CX technology project is so difficult
How to build a business case to gain approval for a CX technology investment
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EDT: 9:00 a.m. | PDT: 6:00 a.m. | BST: 14:00
Building a business case on the basis of improving the customer experience (CX) is not easy. The benefits must first be experienced by the customers and drive increased customer satisfaction, loyalty and advocacy. Then it has to result in improvements in either reduced costs and revenue growth or improved value for citizens in the longer term. This webinar examines how to build a business case to gain approval for a CX technology investment.