How Tech Providers Should Exploit the AI Opportunity
Where organizations are in their adoption of AI
What buyers are looking for in an AI solution
The effective GTM strategies for AI
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EDT: 12:00 p.m. | PDT: 9:00 a.m. | BST: 17:00 With artificial intelligence (AI) at the peak of the Hype Cycle, many software providers are looking to stake their claim in the biggest gold rush in recent years. AI offers exciting possibilities. However, most vendors are focused on simply building and marketing an AI-based product (aka "AI-washing") rather than first identifying needs, potential uses and the business value to customers. In this webinar, we share best practices to help technology providers understand how to successfully exploit the AI opportunity.