Customer Journey Analytics to Improve CX
Business benefits of understanding the customer journey
Best practices for creating customer journey analytics and customer journey maps
Create better customer experiences by applying customer journey analytics
Today's customer is no longer loyal to individual channels when engaging with companies. Instead, customers frequently move from channel-to-channel and device-to-device to communicate. To deliver a strong relationship and customer experience, it's critical that data points across channels and devices be linked into a single, unified, meaningful journey. Customer journey analytics aims to solve this challenge, but it's not easy. Watch this webinar for best practices and guidance on creating a customer journey analytics program and customer journey maps.