Cool Vendors 2018: Unicorns Are Hard to Find
How Cool Vendors react to the increased pace of market changes
Trends driving copycat efforts to solve practical problems
How vendors are trying to separate themselves to become the next unicorn
Artificial intelligence (AI), internet of things (IoT), blockchain, and digital disruption continue to be the focus of innovative companies in 2018. Cool Vendors are no different than these companies, but they must contend with the fact that everyone is benefiting from riding the same horse. As secondary effects grow due to disruptions from key trends, vendors must solve practical problems to separate from the crowd and emerge as the unicorn solution provider.