The Quest for Enterprise Agility Changes Technology Buying
Enterprise planned and ad-hoc buying efforts and the likelihood of purchase
Patterns of the enterprise buying process
Key area of buying dysfunction and suggestions for how to address them
For vendors that sell in enterprise markets, the drive to digital is creating more and more opportunities-- and competition. Many enterprises constantly adjust their plans, tabling budgeted projects in favor of newer ideas that seem to hold more promise. These dynamics require shifts in vendor sales and marketing strategies to effectively win business in this new reality. In this webinar, we explore patterns of buying within enterprises, what makes selling technology particularly challenging, and techniques for dealing with these difficulties so you can make it easier for customers to buy.