The Best Customer Loyalty Program Features
Consumer attitudes toward loyalty programs
Loyalty features that achieve greater customer engagement and reduce churn
Key digital characteristics that distinguish leading brands from competitors
If done properly, loyalty programs are an effective way to create and nurture a direct relationship with your customers. Gartner L2 evaluated loyalty programs of 96 brands in five verticals across several digital touchpoints to identify key attributes that drive successful loyalty program. In this webinar, we unveil insights from our findings and cover which features you should include for leading loyalty programs.