On-Demand
|
1 hour
Discussion Topics:
- The current trends in B2B buying and selling
- How your customers really want to buy from you
- Buyer enablement resources to teach and influence customers on multiple channels
Today's B2B customers want less interaction with sellers. Customers seek more self-service options, displaying more trust in independently sourced information and engaging less with sellers. In fact, the average buying group spends just 5% of their buying cycle time interacting with any given supplier. Sellers face an uphill battle to not only win customer mindshare but also maximize the impact of the few opportunities they do get.
This sales webinar focuses on how you can develop a strategy for engaging, teaching and influencing today's buyer. Find out how building effective buyer enablement not only yields higher quality deals but also reduces the burden on sellers.
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Hosted by
Scott Collins,
Principal Executive Advisor
