Messaging Approaches to Create Buying Urgency
What are the new buying dynamics
Why it is imperative to create a sense of urgency
How your messaging approach needs to change
Buying decisions often come down not to a choice of products, but a choice of projects. This creates an imperative to instill urgency as part of messaging and sales discussions. In this complimentary webinar, Gartner expert Hank Barnes explores the new buying dynamics and messaging approaches for creating a story that sets the context for urgency.