Storytelling for Success: Techniques and Ideas That Create Enthusiasm
Why stories are necessary in persuasive communications
How to craft a better story
How to tell a better story
CIOs must continuously describe and promote complex, complicated and technical concepts as they attempt to inspire and engage, only to face confusion and resistance. By adapting their communication style and adopting some key storytelling tactics, CIOs can turn opposition into attention, engagement and, when done well, fascination.