CMO Sessions: Compete in the Marketing Battleground

On-Demand | 1 hour
Discussion Topics:
  • Build a strategy that balance the left- and right-brain strategy
  • How customer experience (CX) drives growth, margin, reputation and retention
  • How to balance brand control and governance with giving the consumer more control
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Hosted by
Alan Scott ,
VP, Member Acquisition
Christopher Ross ,
VP Analyst
Augie Ray ,
VP Analyst
Jennifer Dalipi ,
Managing Vice President

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