Marketing and Communications

Leading Through COVID-19: Brand Perception and Trust - Meet Higher Customer Expectations

ON-DEMAND
| 1 hour

Customers hold brands to a higher level of expectation which is resulting in brand trust declines, as 83 percent of consumers refuse to do business with brands they do not trust. Brands focus on building trust through exhibiting transparency, warmth, honesty, and reliability. Our research has uncovered a more powerful driver of customer trust in brands. Now, more than ever, it is imperative to protect the perception and reliability of your brand as consumer sentiment rapidly shifts. This complimentary webinar offers best practices to ensure you maintain consumers’ trust in your brand.

Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • Provide immediate worth during interactions and clarity on future value
  • Focus on key moments in customers’ buying journeys and lives
  • Appeal to shared higher-order customer values while respecting privacy
Hosted by
Host

Alex De Fursac Gash

Director, Advisory