Leading Through COVID-19: Brand Perception and Trust - Meet Higher Customer Expectations

On-Demand | 1 hour
Discussion Topics:
  • Provide immediate worth during interactions and clarity on future value
  • Focus on key moments in customers’ buying journeys and lives
  • Appeal to shared higher-order customer values while respecting privacy

Customers hold brands to a higher level of expectation which is resulting in brand trust declines, as 83 percent of consumers refuse to do business with brands they do not trust. Brands focus on building trust through exhibiting transparency, warmth, honesty, and reliability. Our research has uncovered a more powerful driver of customer trust in brands. Now, more than ever, it is imperative to protect the perception and reliability of your brand as consumer sentiment rapidly shifts. This complimentary webinar offers best practices to ensure you maintain consumers’ trust in your brand.

Contact us at gartnerwebinars@gartner.com with questions about watching.

Show More Show Less
Hosted by
Host
Alex De Fursac Gash,
Director, Advisory

Watch Now

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Optional Optional
  • Step 3 of 3

    By clicking the "Watch now" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.