Gartner Analysis: Pharma Rx US 2020 Digital IQ Index
Brands’ progress in optimizing site infrastructure, search visibility, and social media presence
Where brands fall short and regress with digital marketing
Personalization strategies that better fulfill audience demand for specific information
The Health and Wellness sector is increasingly crowded, complex and competitive. The U.S. Food and Drug Administration approves new therapies at a breakneck pace, existing therapies enter new therapeutic areas, and healthcare gets delivered via ever-changing platforms. To remain competitive, brands aggressively and increasingly look to digital platforms to meet stakeholders on their own terms and create a differentiated experience. Leading brands recognize that as consumers and healthcare professionals become increasingly savvy in seeking specific information, they need to be served content in an interesting and compelling format. This complimentary webinar looks at how innovative pharma brands optimize all aspects of their digital assets and investments to meet the needs of consumers and healthcare professionals alike.
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