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Marketing and Communications

Optimize Marketing Technology Cuts in Turbulent Times

ON-DEMAND
| 1 hour

Companies are cutting marketing budgets to survive as COVID-19 and economic changes decimate revenue. Marketing technology accounts for 26% of total marketing spend, so leaders and CMOs must understand how to quickly evaluate martech effectiveness and efficiently optimize costs. This complimentary webinar reveals how to accelerate traditional processes to recognize the optimal martech cuts that allow marketing to succeed and your business to flourish.

Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • Define your needs to deliver your opportunity and budget
  • Eliminate vendor obfuscation to understand their capability and suitability for your needs
  • Plan to understand the effort and time to deliver cost optimization and ROI
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Colin Reid

Sr Director Analyst