Gartner client? Log in for personalized search results.
Use Intelligent Cost Optimization to Maximize Marketing Budget
Discover a strategic approach to cost optimization
Understand specific areas of opportunity for cost optimization
Avoid common cost optimization pitfalls
A staggering 65% of marketers are bracing for budget cuts due to COVID-19. While cost optimization is top of mind for most marketers, it is critical that cost optimization efforts, even urgent efforts, be approached in a methodical, comprehensive and sustainable fashion. Realizing rapid savings while still retaining resources to sustain the business is a delicate balancing act. This complimentary webinar provides a framework for an intelligent approach to cost optimization that will help marketing leaders balance near- and long-term impact.
Return to this web page to watch the webinar. Contact us at firstname.lastname@example.org with questions about watching.