Marketing & Communications

Use Intelligent Cost Optimization to Maximize Marketing Budget

ON-DEMAND
| 1 hour

A staggering 65% of marketers are bracing for budget cuts due to COVID-19. While cost optimization is top of mind for most marketers, it is critical that cost optimization efforts, even urgent efforts, be approached in a methodical, comprehensive and sustainable fashion. Realizing rapid savings while still retaining resources to sustain the business is a delicate balancing act. This complimentary webinar provides a framework for an intelligent approach to cost optimization that will help marketing leaders balance near- and long-term impact.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • Discover a strategic approach to cost optimization
  • Understand specific areas of opportunity for cost optimization
  • Avoid common cost optimization pitfalls
Hosted by
Host

Christopher Ross

VP Analyst