Marketing Under Pressure: Manage Pivots During Disruption

On-Demand | 1 hour

Discussion Topics:

• Understand keys to optimizing demand generation in current and post-pandemic markets
• Optimize and align elements ranging from messaging to customer success management
• Create buyer and change enablement methods to shorten sales cycles and enhance deal quality

Technology marketing organizations must pivot to adjust to the impact of the COVID-19 pandemic on all geographic and vertical markets. They may need to shift to new practices, channels and metrics so that demand generation, nurture, enablement, product launch, and market and buyer insight are optimized to support business that is atypical. This complimentary webinar looks at how marketers can realign messages as they reassign target markets, what will cause buyers to accept rather than avoid campaigns, the digital or virtual methods that should receive more attention, and how marketing can align with and help sales and customers succeed.

Contact us at gartnerwebinars@gartner.com with questions about watching.

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