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Why CFOs Should Focus on Competitive Differentiation to Drive Long-Term Value
Identify your company’s points of differentiation and determine optimal investment levels
Embed profitability considerations into growth investment management processes
Work with business partners to create a shared view of the value associated with different costs
The global COVID-19 pandemic put cost structure at the top of CFOs’ priority lists, with declines in revenue exacerbating pre-existing trends of declining economic profitability across sectors. Even in “normal” operating conditions, companies struggle to translate business activity into bottom-line profitability. CFOs realize that converting costly growth opportunities into sustained economic profit will be more difficult with an uncertain macroeconomic and regulatory environment and disruptions to business-as-usual. This complimentary webinar looks at how leading CFOs use an understanding of their companies’ points of differentiation to focus their cost structure strategy and invest in costs that their firms can uniquely incur, thereby enabling sustained excess value creation.
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