Marketing & Communications

Establish Your Organizational Stance on Societal Issues Like Racism

| 1 hour

Organizations navigate heightened stakeholder expectations to take a stand on social and political issues, most recently and vividly illustrated by corporate statements condemning racism and pledging action. For many enterprises, engaging with racism and other societal issues feels difficult but necessary. This complimentary webinar delves into how corporate communications leaders can confidently establish and message their organization’s position for issues on which stakeholders may have deeply felt and divergent views.

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Discussion Topics:
  • Stakeholder expectations for organizations to engage with societal issues
  • How audiences respond to organizational engagement with societal issues
  • How you can maximize the positive response to your engagement with societal issues
Hosted by

Dean Vitté

Director, Advisory

Elizabeth Kilbride

Sr Specialist, Research