Insurance US Digital IQ 2020

On-Demand | 1 hour
Discussion Topics:
Gartner research experts provide actionable insights to help marketers make better strategic investments to improve their brands’ digital competence and address the following questions:
  • How should insurance marketers focus their search strategies to reach consumers at the consideration stage?
  • How can insurance sites take full advantage of Find an Agent and Get a Quote digital tools for conversion?
  • How are leading brands using ratings, reviews and comparison on their sites to address consumer needs and combat the threat of aggregators?
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Hosted by
Chris Bendtsen ,
Principal, Research
Maggie Brown ,
Specialist, Research

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