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Evolving the Post Crisis Role of the Branch
Branches are expensive to maintain and were seeing decreasing traffic even before COVID 19, leading most financial institutions to see branch closure as a viable source of funds for digital investment.
The COVID 19 crisis has exponentially accelerated these trends, but viewing the branch as merely a drain on resources risks damaging customer experience and reducing acquisition opportunities through their closure. Now more than ever, banks need to reevaluate the branch network as part of a growth and service strategy instead of purely as a cost. Learn how to understand the value of the branch and craft a holistic recovery strategy.
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