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2020 CMO Spend Survey: Close the Gap on B2C Brand Strategy Excellence
How to break the cycle of doing what is familiar vs. what is needed
Focus areas that should not be ignored
Checklist to leverage in planning
According to the Gartner 2020 CMO Spend Survey, 33 percent of chief marketing officers (CMOs) cite brand strategy as vital in supporting the delivery of marketing strategy. However, the details prove to be the most important component to deliver strategy with excellence. Too often, CMOs and marketing leaders are surprised when business results do not come out the way they intended. Join this complimentary webinar to learn how CMOs can close the gaps.
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