Marketing & Communications

Optimize Digital Commerce to Meet Customer Needs and Marketing Strategy Goals

ON-DEMAND
| 1 hour

The COVID-19 pandemic caused digital commerce to grow significantly in recent months as online shopping increased among consumers and business buyers sought replacements for trade shows and other traditional sales channels. However, the rush to meet the rising digital demand left brands and businesses wondering how to plan and prioritize long-term, strategic digital commerce initiatives to keep newly acquired customers, even as retail stores reopen and business buyers return to work. This complimentary webinar will help marketing leaders develop a long-term strategic plan that addresses near-term demands, long-term growth, and changing customer expectations.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • The evolution of online behavior and the rapid shift caused by COVID-19
  • Leading companies’ responses to the recent, rapid acceleration of digital commerce
  • Adapt your company’s digital commerce experience to changing customer expectations
Hosted by
Host

Jennifer Polk

VP Analyst