Marketing

The Gartner Retail Banking US Digital IQ 2020 Report

ON-DEMAND | 1 hour

The COVID-19 pandemic accelerated the digitization of retail banking. Many Americans actively choose online banking over in-person visits to branches and avoid transacting with cash altogether. Banks need to provide prospects and customers with digital experiences that are frictionless, personalized and stand out from the crowd of standard options. This complimentary webinar shares key findings, methodology and ranking from the Gartner Retail Banking US Digital IQ 2020 Report that benchmarks 72 retail banking brands. Marketers will get actionable insights to make better strategic investments that will improve their brands’ digital competence.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • Focus your retail banking marketing strategies to reach consumers at the consideration stages
  • Discover how leading brands use guided selling tools on their websites to convert prospects
  • Learn how innovative brands differentiate products from standard options to win new customers
Hosted by
Host

Chris Bendtsen

Principal, Research

Host

Kelvin Rhee

Sr Specialist, Research