The Gartner Retail Banking US Digital IQ 2020 Report
Focus your retail banking marketing strategies to reach consumers at the consideration stages
Discover how leading brands use guided selling tools on their websites to convert prospects
Learn how innovative brands differentiate products from standard options to win new customers
The COVID-19 pandemic accelerated the digitization of retail banking. Many Americans actively choose online banking over in-person visits to branches and avoid transacting with cash altogether. Banks need to provide prospects and customers with digital experiences that are frictionless, personalized and stand out from the crowd of standard options. This complimentary webinar shares key findings, methodology and ranking from the Gartner Retail Banking US Digital IQ 2020 Report that benchmarks 72 retail banking brands. Marketers will get actionable insights to make better strategic investments that will improve their brands’ digital competence.
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