The Real Business of Blockchain
What blockchain means for business and government leaders
Reengineer your business relationships
Monetize illiquid assets and redistribute data and value flows
The confusion surrounding blockchain makes it difficult to understand blockchain’s benefits for businesses and governments. Given the speculation surrounding cryptocurrencies, some do not realize blockchain’s true potential to create value. As a result, most organizations risk falling prey to “blockchain washing” from vendors and digital giants. Their blockchain solutions could become Trojan horses that lock in an unsuspecting company while exposing their data and competitive advantage. In this complimentary webinar, Gartner experts David Furlonger and Christophe Uzureau, authors of the book “The Real Business of Blockchain,” cut through the hype to present a clear-eyed view of blockchain and what your organization must do to take true advantage of it.
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