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Marketing & Communications

The Gartner 2020 Martech Survey: Key Insights to Power Digital Transformation

ON-DEMAND
| 1 hour

COVID-19 renewed the focus on optimizing marketing technology expenses while expanding the use of the martech stack. CMOs and digital marketing leaders struggle to safeguard strategic outcomes. This complimentary webinar will share the key findings from the Gartner 2020 Marketing Technology Survey and best practices for managing marketing technology initiatives.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • How martech teams respond to the pandemic with tough financial and technology choices
  • Why teams struggle to improve utilization of marketing technology and what leaders get right
  • How best-in-class brands use marketing technology to stand apart from the competition
Hosted by
Host

Benjamin Bloom

Sr Director Analyst