Demand Gen and ABM Best Practices to Optimize Customer Marketing

On-Demand | 1 hour

Discussion Topics:

How do you know if your tech marketing is effective, or if you need to improve? In this complimentary webinar, Gartner expert Christy Ferguson shares findings from the Gartner 2020 Tech Marketing Benchmarks to help you maximize your marketing activities in the current environment. She will highlight the strategies and tactics you can apply to your customer marketing efforts for both traditional demand generation and account-based marketing programs.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Hosted by

Christy Ferguson ,

Sr Director Analyst