Information Technology

Demand Gen and ABM Best Practices to Optimize Customer Marketing

| 1 hour

How do you know if your tech marketing is effective, or if you need to improve? In this complimentary webinar, Gartner expert Christy Ferguson shares findings from the Gartner 2020 Tech Marketing Benchmarks to help you maximize your marketing activities in the current environment. She will highlight the strategies and tactics you can apply to your customer marketing efforts for both traditional demand generation and account-based marketing programs.

Return to this web page to watch the webinar. Contact us at with questions about watching.

Discussion Topics:
  • Implement proven strategies for customer marketing
  • Use demand generation to boost customer retention and growth efforts
  • Impact business success by including customers in your account-based marketing programs
Hosted by

Christy Ferguson

Sr Director Analyst