- Gartner client? Log in for personalized search results.
Marketing and Communications
The Top US Consumer and Cultural Trends for 2021
EST: 11:00 a.m. | GMT: 16:00
What a consequential year 2021 is likely to be, given the continuing pandemic and economic challenges, the likelihood of ongoing civil unrest, and a new administration in Washington. Gartner’s annual U.S. Consumer and Cultural Top Trends series documents the critical, must-understand shifts in consumer behavior and attitudes that will have cross-category, cross-demographic impact over the coming year. Join this complimentary webinar as we explore consumers’ top priorities and expectations for brands in an era of pandemic vulnerability and cultural turmoil.
Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.
Discussion Topics:
- How consumers contend with COVID-19’s economic realities, including the “side hustle” economy
- What brands must do as consumers move more from work and public places into the home
- How pandemic-inspired affluence shame changes how consumers use social media
Hosted by
Kate Muhl
VP Analyst