Marketing and Communications

The Top US Consumer and Cultural Trends for 2021

| 1 hour

EST: 11:00 a.m. | GMT: 16:00
What a consequential year 2021 is likely to be, given the continuing pandemic and economic challenges, the likelihood of ongoing civil unrest, and a new administration in Washington. Gartner’s annual U.S. Consumer and Cultural Top Trends series documents the critical, must-understand shifts in consumer behavior and attitudes that will have cross-category, cross-demographic impact over the coming year. Join this complimentary webinar as we explore consumers’ top priorities and expectations for brands in an era of pandemic vulnerability and cultural turmoil.

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Discussion Topics:
  • How consumers contend with COVID-19’s economic realities, including the “side hustle” economy
  • What brands must do as consumers move more from work and public places into the home
  • How pandemic-inspired affluence shame changes how consumers use social media
Hosted by

Kate Muhl

VP Analyst