Tech and Service Providers

What Banking and Investment Services Buyers Want in 2021

| 1 hour

Which strategic initiatives are considered mission critical and must-have for buying teams in banking and investment services in 2021? Every purchase today faces greater scrutiny than ever before. To get investments over the line in 2021, you must be able to answer “yes” to at least one of two critical questions: 1. Is it mission critical? 2. Will it provide a fast return on the investment? In short, are you providing must-have business value? Business value exists in an industry context. Targeting your customers’ industry context will empower your salesforce, drive up credibility, and increase win rates. This complimentary webinar provides insight into your banking and investment clients’ key issues, for both their technical and business buying centers.

Contact us at with questions about watching.

Discussion Topics:
  • What most impacts line-of-business buyers’ decisions post-COVID
  • The key drivers and priorities of banking and investment services buyers
  • How you can apply Gartner’s Vertical Strategy Framework to be more successful
Hosted by

Moutusi Sau

VP Analyst


Derry Finkeldey

VP Analyst