Tech and Service Providers
As technology becomes more integrated into business operations, the behaviors and approaches to acquiring that technology continue to evolve. Software vendors and IT service providers must constantly review and adjust their marketing and sales approaches to achieve the results they desire. This complimentary webinar breaks down fundamentally wrong myths -- strong preconceptions -- that many tech and service providers (TSPs) use to shape their marketing and sales activities. Join us for a data-driven exploration of the drivers behind the myths, and the alternatives you can pursue to win more business and get better value from your resources.
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Distinguished VP Analyst