The B2B Buying Myths That Are Costing You Business

On-Demand | 1 hour
Discussion Topics:
  • The truth about whether business or IT controls technology decisions
  • The risk of using highly personalized messages to drive engagement
  • The value of cross-functional participation on buying teams
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Hosted by
Host
Hank Barnes ,
Distinguished VP Analyst
Host
Derry Finkeldey ,
VP Analyst

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