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Top of the Funnel Content Strategies That Engage Buyers

ON-DEMAND
| 1 hour

To more effectively break through and connect with buyers at the top of the funnel, you must focus on both the content type and the message within. Product marketers at B2B companies most frequently cite thought leadership content, videos, and case studies as keys to driving more leads (MQLs). This complimentary webinar looks at how marketers most effectively use these content types today and what strategies you need to optimize them.

Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • The best-performing top-of-the-funnel content types
  • Important considerations for optimizing content
  • How to measure content performance
Hosted by
Host

Alan Antin

Senior Director Analyst