Tech and Service Providers

The Gartner Customer Acquisition Survey: Tactics for Tech CEOs

| 1 hour

What separates the companies that outperform their competition at customer acquisition? The Gartner 2020 Customer Acquisition Survey sampled executives from more than 200 technology and service companies around the world with revenues up to $250M. This complimentary webinar looks at the range of customer acquisition tactics being used, and highlights tactics that top performers deploy to achieve better conversion rates. We will highlight the differences between high-growth velocity and low- growth velocity companies to identify why some companies perform better than others.

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Discussion Topics:
  • Explore a range of tech company customer acquisition strategies
  • Break down leading sales approaches to acquiring and retaining customers
  • Determine sales skills and compensation models to build successful customer acquisition teams
Hosted by

Mark Wesker

Sr Director Analyst