Marketing & Communications
Innovation is now a mandatory capability enabling marketers to adapt to a changing environment. However, innovation is complex, with disagreement on what it means and how it should be managed within marketing. In this complimentary webinar, learn what innovation means for marketing leaders and the importance of defining the scope of these programs. You will gain an understanding of the dual modes of innovation, transformative and optimization, and discover how to build a marketing innovation program that balances risk with return.
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