Tech and Service Providers

Tech CEOs: Build a Customer-Centric Culture for Success

ON-DEMAND | 1 hour

Gartner predicts that in a postpandemic world, companies that demonstrate and know how to apply empathetic, as opposed to sympathetic, measures will prove more successful overtime. Tech CEOs should use this as an opportunity to reenergize employees around a companywide, customer-centric culture that inextricably links the employee and customer experiences. The Gartner 2020 Technology Buying Behavior Survey found that 65% of respondents were “more likely to expand or maintain a relationship with a vendor when we’ve developed a bond with them.” This complimentary webinar looks at why most companies struggle to use the science of empathy in their go-to-market efforts, and how your company can change that.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.

Discussion Topics:
  • Adapt to how customers want to engage by listening, being empathic, and changing your digital approach
  • Improve the customer experience by getting all employees to support a customer-first culture
  • Measure the maturity and progress of a customer culture shift
Hosted by
Host

Patrick Stakenas

Sr Director Analyst

Host

Peter Havart-Simkin

Sr Director Analyst