Tech and Service Providers
Joining more established companies, an explosion of new application programming interfaces (API) market entrants in industries as varied as video, customer data platforms, anti-fraud, and data verification make API startups increasingly important. Some of these startups provide a single API to aggregate previously fragmented industries. Finance, payroll, HR, accounting, and travel are some of these industries, while others provide "headless" services to enable building new experiences, including composable commerce, search, and content. This complimentary webinar will help you turn this trend to your organization’s advantage. We explore how the use of APIs, once led by developers, now also is driven by low-code application platforms and automation. You also gain insight into API startups’ pricing models and the risks associated with third-party API usage.
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