The Future of Sales - Transformational Strategies for B2B Sales Organizations

| 1 hour

Over the next five years, the number of digital interactions between buyers and suppliers will skyrocket and break traditional sales models. Changing buyer preferences and rapid advances in sales technology have only been compounded by the COVID-19 pandemic and market volatility. B2B buyers increasingly want to engage with suppliers through digital and self-service channels. To support this shift to multi-experience buying, and the associated growth in the number of touchpoints and interactions between buyers and suppliers, sellers will need additional skills and technology capabilities. Join this complimentary webinar to learn how our research suggests the future of sales will see a permanent transformation in strategy, processes, and resource allocation that moves sales organizations from seller-centric to buyer-centric and from analog to hyperautomated, digital-first engagement with customers. The opportunity is enormous — but only for progressive sales leaders who act promptly to build adaptive systems ready to engage these digital-first customers.

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Discussion Topics:
  • Align with customers’ changing expectations by engaging the “everywhere customer”
  • Increase sellers digital skills to sell with digital channels and adapt to a new buying environment
  • Invest in technology to support hyperautomation objectives by using AI
Hosted by

Elizabeth Beard

Director, Advisory


Dave Egloff

VP Analyst


Doug Bushee

Sr Director Analyst


Melissa Hilbert

Sr Director Analyst