Marketing

Generate Audience Support Through Social Impact

ON-DEMAND | 1 hour

Consumers, employees and activist investors alike demand that organizations be more accountable for making a positive societal impact. This responsibility also places greater scrutiny on organizations’ efforts to deliver this impact. These emboldened audiences have shifted traditional power dynamics, punishing companies that fail to authentically deliver social good. This complimentary webinar explores how communications leaders can develop a compelling social impact strategy that connects with important audiences and generates active support from employees, consumers and investors.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • Uncover audiences’ expectations for social impact by your organization
  • Learn what motivates support from employees, consumers, and community activists
  • How communications leaders can design the most effective social impact strategies
Hosted by
Host

Dorian Cundick

VP, Advisory

Host

Matt Moorut

Sr Principal Analyst

Host

Elizabeth Kilbride

Principal, Research