Tech CEOs: Learn the Importance of Leveraging Customer and Employee Advocacy

On-Demand | 1 hour
Discussion Topics:
  • Identify and engage highly qualified and aligned prospects
  • Learn a more systematic approach to integrating customer and employee advocacy
  • Deploy internal and external advocacy to make a range of business functions more effective

Few Tech CEOs debate the value of their customers and employees who advocate on behalf of their brand on platforms, like social media. However, companies often misunderstand or completely neglect the implementation, execution and management of an advocacy program. Successful customer advocacy and employee programs require Tech CEOs to understand how to actively engage the right employee and customer advocates. This complimentary webinar will cover how Tech CEOs can deploy advocacy programs both internally and externally to improve the effectiveness of a range of business functions, including: brand management, channel management, analyst/investor and public relations, HR and recruiting. Our Gartner experts will address questions commonly asked by Tech CEOS on advocacy programs. They will also take your questions.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

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Hosted by
Host
Patrick Stakenas,
Sr Director Analyst
Host
Peter Havart-Simkin,
VP Analyst

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