Marketing & Communications
Your attempts to connect with consumers by gathering data will most likely fail. Marketing leaders constantly seek additional data sources and new skillsets as they strive for “one-to-one marketing”, invest in event-driven, real-time marketing, and generally seek to deliver the right message to consumers in their preferred channel at the right time. Yet, Gartner Marketing Predicts 2020 research finds these efforts likely will fail, and ultimately marketers will need to retrench. Consumers increasingly cast a jaundiced eye towards marketers’ efforts to embrace them as many new data sources have the potential to publicly backfire on marketers. In this complimentary, video panel discussion, we reveal what Gartner for Marketing Leaders predicts for 2020, pitfalls to avoid, and how your marketing organization can stay ahead of the curve.
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Sr Director Analyst