Digital marketing leaders must use a variety of channels to impact their overall goals. According to a recent Gartner survey, 54% of marketing leaders leverage social as a key channel to support their overall digital marketing strategy. As part of a new webinar series featuring Gartner Digital IQ Channel Benchmarks, this complimentary session shares key findings from the Digital IQ: Social Marketing Benchmarks 2021 report. The report assesses the evolving social media landscape, analyzing the performance of more than 1,200 brands across platforms such as Facebook, Instagram, Twitter and YouTube. The Digital IQ, the benchmarks and all underlying data is only available to Gartner for Marketers clients. Leadership council members and non-license holders may inquire about this level of access from their account representative.
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Director Analyst, KI Leader
Sr Specialist, Research