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Marketing & Communications

Panel Discussion: Develop Next Level Personas to Improve CX & Marketing

ON-DEMAND
| 1 hour

Customer insight is the fuel that powers all marketing (and sales) initiatives. Yet marketing leaders often struggle to create compelling, useful personas that drive customer experience improvement and growth. So, how do you know what kinds of personas to create? How can you package and productize personas so that customer insight is easily accessible and usable? How do you ensure marketing initiatives truly draw on this insight to guide business decisions? Join this complimentary webinar as a panel of Gartner experts looks at how leading marketing organizations are taking their personas to the next level, and how your organization can achieve similar results.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • Determine what types of data and insight should inform persona development
  • Encourage adoption of personas for key roles
  • Apply personas to customer experience (CX) and growth initiatives
Hosted by
Host

Chad Storlie

Sr Director Analyst

Host

Cassandra Nordlund

Director, Advisory

Host

Leah Leachman

Sr Principal Analyst

Host

Kristina LaRocca-Cerrone

Director, Advisory, KI Leader