Marketing & Communications

Panel Discussion: Develop Next Level Personas to Improve CX & Marketing

| 1 hour

Customer insight is the fuel that powers all marketing (and sales) initiatives. Yet marketing leaders often struggle to create compelling, useful personas that drive customer experience improvement and growth. So, how do you know what kinds of personas to create? How can you package and productize personas so that customer insight is easily accessible and usable? How do you ensure marketing initiatives truly draw on this insight to guide business decisions? Join this complimentary webinar as a panel of Gartner experts looks at how leading marketing organizations are taking their personas to the next level, and how your organization can achieve similar results.

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Discussion Topics:
  • Determine what types of data and insight should inform persona development
  • Encourage adoption of personas for key roles
  • Apply personas to customer experience (CX) and growth initiatives
Hosted by

Chad Storlie

Sr Director Analyst


Cassandra Nordlund

Director, Advisory


Leah Leachman

Sr Principal Analyst


Kristina LaRocca-Cerrone

Director, Advisory, KI Leader