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A Framework to Link Customer Value Across the Buying Process
Enable sellers and buyers with the appropriate information to move beyond product or service capabilities
Know the key elements in an account strategy that integrates sales methods with buying jobs
Successfully link buying and owning journeys to ensure customers not only renew, but buy more
EDT: 11:00 a.m. | BST: 16:00
Technology providers often struggle to articulate a consistent and linked view of their value across marketing, sales and customer success functions. This creates confusion for buyers that results in elongated sales cycles for new buyers and a lack of growth with existing customers. This complimentary webinar will provide you with a framework to create an integrated approach to value across the buying and owning journeys.