3 Ways Users Influence a Continuous Software Evaluation Cycle

September 27, 2021 11:00 a.m. EDT
Live Webinar | 1 hour
Discussion Topics:
  • Leverage the 5 user archetypes to drive high-value adoption
  • Reduce churn by mitigating the influence of detractor behaviors on renewals
  • Improve your user experience competency by cultivating the voice of the user

EDT: 11:00 a.m. | BST: 16:00

User experience, a critical component for customers, matters more than ever. Yet, many software providers continue to prioritize investments in features that appeal to buying teams over experiences that appeal to users, focusing on where they perceive the power. Trends like SaaS, product-led growth and the democratization of IT distribute power broadly and drive continuous software evaluation and decision cycles. Vendors that miss this shift increase their risk of churn and slower-than-planned adoption as they ignore the voice of the user. This complimentary webinar shares new research from Gartner into users’ behaviors and how they express their voice through direct acquisition, adoption, and influence. Find out how software providers can adapt their user-focused hearing and response mechanisms to win the continuous evaluation cycle and drive high-value adoption.

Return to this web page to watch the webinar. Contact us with questions about registering or watching.

Show More Show Less
Hosted by
Host
Craig Roth,
VP Analyst
Host
Jeff Chamberlain,
Sr Director Analyst

Register Now

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Optional Optional
  • Step 3 of 3

    By clicking the "Register now" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Already registered? Please re-enter your email address above and click "Continue" to join the webinar.