Marketing & Communications

Build The Best Business Case for B2B Digital Commerce

ON-DEMAND
| 1 hour

A majority of B2B marketing leaders who are responsible for digital commerce struggle to define a strategy for digital sales channels that complements existing sales channels and processes, while still adding value for buyers. They face internal resistance, fear online sales will cannibalize traditional sales channels, and often lack first-party data to help them define the right B2B digital commerce experience. This complimentary webinar will help you understand the strategy required to prepare your organization for digital business by building a compelling case for B2B digital commerce.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • Discover the key trends and data needed to make your business case for digital commerce
  • Learn how digital commerce initiatives align to business goals and objectives
  • Review the time, cost and capabilities required to execute digital commerce initiatives
Hosted by
Host

Kyle Rees

Sr Director Analyst