Tech and Service Providers

Optimize Demand Generation Marketing Mix for Tech & Service Providers

ON-DEMAND
| 1 hour

In the past 18 months, successful technology and service providers have shifted their marketing mix approaches to cut through the noise, engage buyers and continue to grow amid disruption. They do this by deploying several strategies in their demand generation programs, and continue to grow revenue despite a lack of in-person events, the acceleration of digital marketing channels, and the nonstop competition for buyer attention. So, what approaches do these best-in-class technology marketers leverage to maintain effective demand generation programs in increasingly cluttered digital channels? This complimentary webinar draws on data from Gartner’s benchmark research to understand which channels, content types and calls-to-action can impact conversion rates. You also will learn how to apply this information when building demand-generation programs.

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Discussion Topics:
  • Use current marketing benchmark data to compare your organization’s marketing mix to that of other technology companies
  • Gain insights into which channels, content types and calls-to-action (CTAs) generate the largest volume of marketing qualified leads (MQLs)
  • Develop annual planning guidance based on the demand-generation strategies that growth companies are deploying to increase revenue through disruption
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Host

Alan Antin

Sr Director Analyst