Leading retailers are capitalizing on the pandemic-inflated interest in digital commerce. The omnichannel behaviors that accelerated last year are now translating into permanent shifts. However, retailers face headwinds to growth, as supply chain challenges cause rampant product shortages. This drives a chasm between marketers’ ability to drive demand and their supply chain counterparts facing extended timelines to replenish inventory. This complimentary webinar breaks down the key findings, methodology and ranking from the Gartner Multi-brand Retail Digital IQ Index 2021. This inaugural Index benchmarks 104 retailers across four dimensions of analysis: Site, digital marketing, social media, and path to purchase. Marketing leaders can use these insights to effectively drive digital commerce growth, especially during disruptive times.
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