Companies outside the software-as-a-service (SaaS) sector increasingly recognize that the advantages of subscription contracting aren’t limited to software. While pure subscription models are still fairly rare, new Gartner research shows that nearly 60% of companies are combining some elements of a subscription model with traditional contracting processes. This is in the hopes of achieving greater revenue predictability, higher lifetime customer value, and more chances to interact with customers. The promises of the subscription model are certainly within reach when sales leaders know how to get to the future state. However, many sales leaders don’t realize how much time and effort are needed, and how much new risk is added when the fundamental business model of the company changes. In this complimentary webinar, a panel of Gartner experts will uncover how successful sales leaders navigate the difficult journey of shifting from a traditional model to subscription contracting.
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VP, Executive Partner
Sr Director Analyst