Sales leaders who focus significant revenue on key accounts face the challenge of trying to drive pipeline against a smaller universe of accounts. A volume-based campaign sending emails to any and all in the database won’t work. Instead, the sales leader needs to move toward an account-based strategy and partner with other go-to-market (GTM) leaders to build highly personalized programs that are delivered across a coordinated, cross-functional set of touches. This complimentary sales webinar features insights from Gartner experts that will help you meet your sales pipeline goals and get ahead of the competition.
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Sr Director, Advisory, KI Leader
Director Analyst, KI Leader