Drive Demand at Key Accounts via Account-Based Strategy

| 1 hour

Sales leaders who focus significant revenue on key accounts face the challenge of trying to drive pipeline against a smaller universe of accounts. A volume-based campaign sending emails to any and all in the database won’t work. Instead, the sales leader needs to move toward an account-based strategy and partner with other go-to-market (GTM) leaders to build highly personalized programs that are delivered across a coordinated, cross-functional set of touches. This complimentary sales webinar features insights from Gartner experts that will help you meet your sales pipeline goals and get ahead of the competition.

Discussion Topics:
  • Understand how to design highly personalized content and offers that drive engagement at key accounts
  • Orchestrate activities between various functions (sales, marketing, SDR) to drive meetings and pipeline
  • How to build alignment between the key functions to work together to deliver successful programs

Contact us at with questions about watching.

Hosted by

Greg Hessong

Sr Director, Advisory, KI Leader


Dan Gottlieb

Director Analyst, KI Leader