Marketing

CMO Storytelling to Influence the C-Suite

ON-DEMAND
| 1 hour

Watch this webinar on-demand

Leaders across the enterprise need to become better storytellers to secure their agendas, improve their personal brand and to raise their standing in the organization and their industry. However, do the storytelling skills you need differ based on the role you have? Join us for this complimentary webinar as we focus on how chief marketing officers can use storytelling to their advantage. We will look at the storytelling skills and insights that can raise a leader’s profile. You also will hear how a former CMO used storytelling and how she helps her peers to do the same.

Discussion Topics:
  • Find out what storytelling techniques marketing leaders need to stand out
  • Determine how to pitch marketing’s best story to your intended audience
  • Hear how a CMO used storytelling

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.

Hosted by
Host

Ed Gabrys

VP Analyst

Host

Suzanne Martin

Managing VP