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In recent years, organizations have shifted their focus to be more customer-centric. Chief marketing officers (CMOs) are required to lead the charge in this endeavor, or at least play a major role in customer experience (CX). In some instances, CMOs are becoming considered more of a “chief customer officer.” As their role continues to evolve, it is critical that CMOs and marketing leaders focus not just on driving loyalty and retention to their organization, but also focus on meeting the needs and expectations of their customers and improving their customer relationship. Join this free marketing webinar to learn how the role of the CMO is changing, and what you need to do to become more customer-centric.
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Leah Reidy Leachman