Marketing

How the CMOs Role is Changing: Be More Customer-Centric

ON-DEMAND
| 1 hour

Watch this webinar on-demand

In recent years, organizations have shifted their focus to be more customer-centric. Chief marketing officers (CMOs) are required to lead the charge in this endeavor, or at least play a major role in customer experience (CX). In some instances, CMOs are becoming considered more of a “chief customer officer.” As their role continues to evolve, it is critical that CMOs and marketing leaders focus not just on driving loyalty and retention to their organization, but also focus on meeting the needs and expectations of their customers and improving their customer relationship. Join this free marketing webinar to learn how the role of the CMO is changing, and what you need to do to become more customer-centric.

Discussion Topics:
  • What is driving this change in the role of the CMO
  • How CMOs and marketing leaders should evolve their customer experience strategies
  • Create a customer-centric value statement as the basis of your brand strategy

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Hosted by

Chris Ross

VP Analyst

Leah Reidy Leachman

Director Analyst

Craig Sowell

Gartner Executive