Tech and Service Providers

The Top 10 Considerations for Product-led Growth Success

EDT: 11:00 a.m. | BST: 16:00

Product-led growth (PLG) emerged as the premier go-to-market (GTM) phenomenon over the last couple of years, but many technology providers have yet to fully create and capitalize on PLG motions beyond creating free offers. Larger companies with broader portfolios raise questions of whether to apply PLG principles to offerings and what organizational or product changes must be made to accommodate them. Plus, traditional sales-led or buyer-oriented sales and marketing automation technologies cannot address the usage data critical for PLG, so providers often undertake complex data-engineering initiatives to address the gap. However, new offerings can help make this significantly easier. This complimentary webinar looks at the key elements that tech and service provider product leaders must consider when undertaking a PLG GTM strategy.

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