Tech and Service Providers

The Top 10 Considerations for Product-led Growth Success

UPCOMING June 14, 2022
| 11:00 a.m. EDT | 1 hour

EDT: 11:00 a.m. | BST: 16:00

Product-led growth (PLG) emerged as the premier go-to-market (GTM) phenomenon over the last couple of years, but many technology providers have yet to fully create and capitalize on PLG motions beyond creating free offers. Larger companies with broader portfolios raise questions of whether to apply PLG principles to offerings and what organizational or product changes must be made to accommodate them. Plus, traditional sales-led or buyer-oriented sales and marketing automation technologies cannot address the usage data critical for PLG, so providers often undertake complex data-engineering initiatives to address the gap. However, new offerings can help make this significantly easier. This complimentary webinar looks at the key elements that tech and service provider product leaders must consider when undertaking a PLG GTM strategy.

Discussion Topics:
  • Learn what product and organizational requirements you need to drive a PLG strategy
  • Discover the techniques and capabilities required to attract, retain and convert users
  • Know the key technologies for successful PLG GTM motions and how to capitalize on them

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.

Hosted by
Host

David Yockelson

VP Analyst

Host

Jeff Chamberlain

VP Analyst