As customers can now access a plethora of useful information independently, many sales leaders struggle to update their sales approach to match the realities of the new information age and virtual selling environment. Join this invitation-only virtual briefing to learn about how to effectively execute a sales strategy focused on sense making principles in a challenging sales environment. In this session, we focus on how integrating sense making into sales enablement efforts can help sellers connect customers to relevant resources, clarify complex information and collaborate in learning. Plus, learn that sellers who adopt a sense making approach drive high-quality, low-regret deals by building customer’s confidence.
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